Our story

A Global Bridal Brand

Lovely Bride was borne of the concept that bridal could be way cooler. When the company was founded in 2009, there was a creative swell of bloggers, photographers, planners, florists and fashion designers doing things differently. A change was happening in weddings, and brides were looking for something more authentic and REAL for their wedding day.

So we plucked some of her designers right off of Etsy, and opened a boutique in a West Village townhouse in April 2010. Welcome home Lovely Bride! The sales stylists were fun, not judgey. The dresses were crafted, not produced. And the decor was light-hearted, not heavy. This unique style set the new standard for what bridal shopping could be!

We can't wait to meet you & to connect you to a badass dress. Come see us & tell us your story.

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What we do

Bridal Industry Transparency
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Designer & Design

In the world of fashion, there are two differing business modes: running a brand and running a personal label. The running of a brand usually belongs to a profit-motivated registered company, while a personal label is much smaller in scale and is driven by fashion rather than profit.

our team
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Production Supply Chain

In today’s market, there are two main types of fashion modes: haute couture and ready-to-wear. Haute couture refers to a designer’s exclusive creation of custom-fit clothing. It is high-end fashion, which each product constructed by hand from start to finish.

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Creation & Craftmanship

We believe brides should be able to confidently present their unique beauty in a resplendent yet comfortable manner. Hand in hand, we will walk you through your own personalized ordering service, supported by our wealth of experience in tailoring, fitting, dressing, and color choice.

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Happiness Builder

In the world of fashion, there are two differing business modes: running a brand and running a personal label. The running of a brand usually belongs to a profit-motivated registered company, while a personal label is much smaller in scale and is driven by fashion rather than profit.

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